Chanel has brought its’ luxury skincare, makeup and fragrance to Singapore’s premier shopping mall ION Singapore, with the opening of a new-generation boutique bearing the brand’s latest architectural finishes.  Located prominently at B2-43, this new Chanel boutique draws shoppers with its exceptional design concept and superb customer service.

Designed to provide a perfect shopping trip for every Chanel beauty devotee, each section of the boutique offers the best possible experience. Enter to a floor-to-ceiling display bearing Chanel fragrances. Customers can now explore the world of scents, from the beloved classic No5 to the men’s fragrances like Bleu, and also delight in Les Exclusifs. The spectrum of the innovative skincare products is displayed in the skincare wall, and themed according to specific needs, such as anti-aging, hydration and whitening. Next to the display is a sleek stand, highlighting the jewel of Chanel skincare, Sublimage.

CHANEL’s makeup range is displayed in a chic concave “library wall” that holds a spectacular array of products, grouped into face, lips and eyes, elevating the choice for a lipstick, eye shadow or cheek colour to a delightful art.

Customers may sit at the four makeup stations in-store and enjoy a makeup session under the hands of a Chanel Makeup Expert. Each station is fitted with Chanel’s exclusive Miroir Lumiere, a uniquely designed mirror with multiple light settings that allows the customer to see her new look under different lighting conditions.

This new intimate shopping enclave brings the best of Chanel fragrances and beauty – together with expert advice and services – to customers at the exciting and sophisticated venue that is ION.