Be prepared for the advent of a whole new generation of audio, as Creative Technology Ltd has just announced the Sound BlasterAxx™. Specially designed and engineered to provide for the sleek and simple lifestyles for the masses, the Sound BlasterAxx shifts to a new paradigm of producing great sound and becoming a great listener of sound while keeping its factor of simplicity. Say hello to the one-piece elegantly designed hexagonal device with topnotch sound quality, sans power adapter – The Sound BlasterAxx.

Besides seamless pairing with desktops or laptops, the Sound BlasterAxx also works intelligently with iPhones, iPads, as well as Android phones and tablets. This brand new device leverages Creative’s vast audio engineering expertise for best-in-class audio playback for music, movies, games, and even voice communications. To earn the label of being truly intelligent, it actually features Bluetooth wireless audio connectivity and a high- quality dual-microphone array.

“After selling 400 Million Sound Blasters, I was staring at a mega-irony that few realized – they all don’t make sound! It was probably due to the hassle of installing Sound Blaster inside the PC; can you imagine the horror if one needs to further install some speakers inside?  Today we face a whole new generation of users, who have busy and fast-paced lifestyles. They demand elegant, simple and hassle-free solutions. My ultimate challenge was how to design a whole new Sound Blaster for them.  Sound BlasterAxx ushers in a whole new generation of Sound Blaster and marks a paradigm shift for the brand –  for the first time ever, we have created a Sound Blaster that not only produces awesome audio, it actually listens to you and your audio environment.  This paradigm shift unlocks a whole new world of useful and exciting applications,” said Creative Chairman and CEO Sim Wong Hoo, creator of the Sound Blaster.

“Sound BlasterAxx provides absolute freedom, total control and convenience from just a touch on their mobile devices, enabling users to completely customize their listening experience for music, movies and games. We have designed it to also deliver stunning voice quality with smartphone and Skype hands-free calls through adaptive communication technologies that can cancel ambient noise and focusing the microphone-array for accurate voice pick-up. If you like, you may even change your voice when calling others,” continued Sim.  “Plus it’s amazingly simple to use! Installation is as easy as inserting a USB dongle – just simply insert-and-go, nothing else! And it requires virtually no power – in fact, I’ve banned the unwieldy power adapter together with its cable and plugs! This not only saves money for the users, it’s a small but meaningful contribution towards saving the environment.”

To take a step further into a whole new dimension of audio engineering, visit www.soundblaster.com for more information about what the Sound BlasterAxx series have to offer.